Sir Kensington’s Condiments
PACKAGE DESIGN | CONSUMER RESEARCH
“As a brand, we always strive to push the boundaries on design, challenging the conventional. We are so happy with our new packaging and can’t wait see it come to life in store.”
Lead Brand Crafter, Carlee Delp
SITUATION:
Sir Kensington’s, a brand known for creating premium condiments with high-quality ingredients, sought to refresh its packaging design to better represent the brand’s commitment to quality and its appeal to consumers.
CHALLENGE:
Jacob Agans, Supply Chain Manager at Sir Kensington’s, approached Product Ventures to revamp the packaging for their line of condiments, sauces, and salad dressings. The objective was to revamp a distinct and unified design that would effectively convey the brand’s character and differentiate their products from competitors on the shelf.
APPROACH:
Product Ventures leveraged its expertise in industrial design to develop multiple packaging concepts for Sir Kensington’s product lines. Our in-house rapid prototyping capabilities allowed us to bring the brand’s iconic character to life in a witty and charming way.
Peter Clarke, CEO and Founder of Product Ventures, explained, “Our visual strategy enabled us to personify the brand characteristics into a meaningful and memorable structural form.”
Consumer testing played a crucial role in the design selection process. Product Ventures conducted tests within our in-house ‘Blue-Sky’ consumer learning center, simulating retail, and home environments to gather consumer feedback and fine-tune the concept’s packaging. This approach ensured that the final design would meet the needs of both consumers and Sir Kensington’s.
RESULT:
After a thorough review of the designs and consumer feedback, a final design was selected that captured the charm and essence of the Sir Kensington character. The newly designed PET forms featured a distinctive ‘Top Hat’ design on each of Sir Kensington’s Ketchup, Mustard, and Mayonnaise bottles. “Our design was inspired by the iconic top hat that Sir Kensington himself wears” said Industrial Designer Luis Gutierrez.
The redesigned packaging achieved a unified signature look across the product lines, enhancing the brand’s shelf presence and visual appeal. This fresh design aligned with Sir Kensington’s mission to uphold the dignity of food by delivering a rich taste and a delightful consumer experience.
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