Brand posiTioning, graphic revitalization & Consumer Research

High Ridge Brands approached Product Ventures to help reposition Zest for success by defining new brand positioning and creating updated, more compelling graphics at shelf, for both bar soap and body wash. After testing designs with consumers, the graphics were refined to enhance the qualities that Zest is known for – invigorating, revitalizing scents and a rich later. New, juicy fruit imagery brings the scents to life while the active splashes convey the moisturizing, clean-rinsing formula. MoodBoost™ scent technology also help to elevate the brand image.



< previous       portfolio        next >