Victor Melendez

Executive vice president - strategy

As EVP Strategy, Victor engages with brand leaders to find opportunities to harness the power of design to fill their pipeline with actionable ideas.  As former VP of Product Innovation at PepsiCo,  VP of Marketing at Luxottica, and Director of European Brands at InBev, Victor brings 25 years of experience in leading global marketing organizations across several industries including food & beverages, luxury goods & fashion. At Product Ventures, Victor leads our inter-disciplinary team of experts in creating, developing and reimagining brands.  White space opportunity identification, strategic segmentation/targeting/positioning, consumer insights to action translation, ideation and concept development are all a part of the upstream innovation services that Victor leads.