Trojan H20 Lubricant Packaging

packaging research, design & development

Building on the success of the Trojan™ Lubricants launch, Church & Dwight once again sought the collaboration of their strategic partner Product Ventures to design and develop packaging for the brand’s latest lubricant product, Trojan H20 Closer. The objective of the project was to build off of the existing aesthetic established by the iconic Trojan Lubricants bottle design and extend its relevance to its latest water-based lubricant formula.  The design resembles a silhouetted human torso, coupled with an ease-of-use cap that provides a dynamic asymmetry to compliment the curvaceous structure.