Organic light-emitting diodes, artificial kidneys and PET bottles have one thing in common: they are all made of synthetic materials. Unfortunately, these materials are permeable to various gases. In order to make plastic more impervious, RUB engineers use plasmas to apply wafer-thin layers on surfaces.
Method's mission to a more sustainable future is right on track. Instead of marketing its latest laundry detergent line in an opaque HDPE container with a through handle, Method's 53-oz 4x Concentrated Laundry Detergents are packaged in a clear, 100% post-consumer recycled PET container that has been designed ergonomically so that a handle is not necessary.
Walmart's CleanPath line of concentrated cleaning and personal care products come in an energy efficient and cost saving refill system.
Fascinated by the idea of waste being turned into a product, Nikhil Arora and Alejandro Velez experimented with the idea of growing mushrooms from recycled coffee grounds. Now in the market as the Mushroom Farm Kit, their product test rapidly evolved from a small start-up to a successful business making revolutionary strides in interactive packaging.
Nearly every brief we receive says ‘must be disruptive’, ‘must clearly differentiate from competition’ or ‘must stand out on shelf’. However too often we see brands come to market that are category differentiators (by visual default) just for the sake of standing out. Being a brave, bold and disruptive brand, when done right in a category that has so much homogeny – can be tremendously effective.
But what if you can’t get enough recycled material to continue to manufacture your product?
In the hierarchy of environmental consciousness, reducing the amount of material that a company uses to produce its products and its packaging is the simplest and most cost effective way to lessen the impact of a company’s business on the environment.