Improving the barrier of PET bottles

Improving the barrier of PET bottles

Organic light-emitting diodes, artificial kidneys and PET bottles have one thing in common: they are all made of synthetic materials. Unfortunately, these materials are permeable to various gases. In order to make plastic more impervious, RUB engineers use plasmas to apply wafer-thin layers on surfaces.

Be Relevant, Be Compelling, Be Your Brand

Be Relevant, Be Compelling, Be Your Brand

Nearly every brief we receive says ‘must be disruptive’, ‘must clearly differentiate from competition’ or ‘must stand out on shelf’. However too often we see brands come to market that are category differentiators (by visual default) just for the sake of standing out. Being a brave, bold and disruptive brand, when done right in a category that has so much homogeny – can be tremendously effective.