Structure, re-branding & Consumer Research
SunnyD tapped Product Ventures for a full holistic redesign, both structurally and graphically, of their iconic juice drink’s 64 oz. offering. PV was challenged was to create an updated, fresh and relevant look for their transition from HDPE to a PET container. PV’s industrial and graphic designers worked together to develop a unique square shape for the container, as well as a complete rebranding which included a new logo and label design. The bright new graphics extend to over a dozen SKU’s and have been adapted to a variety of shapes and formats. Consumer research and on-the-spot iterations were performed at PV’s state-of-art facility to arrive at a holistic design that is sure to shine on store shelves.