SunnyD Gallon Jug
structural packaging design & development
Product Ventures partnered with Sunny Delight Beverages Co. to redesign their gallon jug packaging. The challenge was to enhance SunnyD® packaging equity elements while improving ergonomics and store-ability. Product Ventures iterated bottle options with consumers via its in-house consumer learning center with mock usage environments including Walmart coffin coolers. The resulting solution is the artful balance of iconic packaging equity elements and functional performance. The new squared bottle design improves bottle storage and manufacturing efficiencies over the prior existing round bottle. The ergonomically designed handle provides effective retail cooler extraction and pour control. Heralded by Sunny D as “pourgonomic” and “storetastic” the redesign is a testament to the power of effective package design.