structural packaging research, design & development
Product Ventures worked with Summer's Eve® to help reinvigorate the brand through the identification of design opportunities for the brand's wash, powder, spray and wipes. Structurally, the cap and the bottle interact as one unified shape, creating a cohesive design. The arched base, reminiscent of a woman's formal dress, complements the subtle feminine curves of the overall bottle. A modern look is achieved with the updated packaging, elevating the brand's upscale appeal.