GRAPHIC design & Development
Scrub Daddy® debuted on ABC’s Shark Tank in late 2012 and became the “most successful product on Shark Tank” by 2014. To capitalize on their tremendous success, Scrub Daddy partnered with Product Ventures to transform their image from an “as seen on TV” feature into an established leading global brand. Starting with the development of a clear brand strategy and architecture, Product Ventures redesigned the Scrub Daddy product line into a more cohesive family of new product offerings. In keeping with the whimsy of the original design, Product Ventures also refreshed the Scrub Daddy brand mark to embrace the friendly attributes of the product and carve out a unique and ownable personality for the brand as it continues to grow and expand.