Innovative Package
Design Firm Recognized
PRODUCT VENTURES DESIGN WINS SILVER PENTAWARD
Fairfield, CT (October 30, 2008) – Product Ventures Ltd., a renowned packaging and product design agency, announced that it has received a Silver Pentaward for their structural design of the new Jamba Juice ready-to-drink beverage container. Nestlé, the world’s largest food and beverage company, and Jamba Juice partnered in a worldwide licensing agreement to produce and distribute the premium blended fruit beverage.
Jamba Juice has a unique, energetic, health oriented brand experience. The challenge was how to effectively capture and translate the memorable Jamba Juice retail experience into a package of the ready-to-drink juice. With an emphasis on in-depth consumer interviews and creative workshops with consumers and the project team, Product Ventures was able to harness and embody the essence of Jamba into an iconic package. “We are thrilled to receive this award and honored that our peers from around the world recognize the value of our efforts,” said Peter. “It was our keen focus on the consumer and collaboration with our client’s cross-functional team that ensured a successful outcome.”
Designing an eye-catching package form is one thing. Ensuring that it also functionally performs and is efficient to manufacture is another. Product Ventures' team of Industrial Designers and Engineers leveraged state-of-the art CAD software, rapid prototyping, and Finite Element Analysis to ensure that the distinctive twisted bottle form fit comfortably in the hand and ran well on the line. “Unique to packaging is the need to grapple with the realities of manufacturing,” says Clarke. “To be an effective structural package designer, you must be able to connect and understand the consumer’s needs and desires, communicate the brand’s character, ensure a positive brand experience, keep the product fresh, and protect it during shipping, all while keeping the packaging cost effective.”
About Pentawards
Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. It is open to everyone in all countries associated with the creation and marketing of packaging. Apart from granting prizes, Pentawards’ mission is the promotion of packaging design with companies, the press, the economic and political authorities, and the public in general, throughout the world.
Product Ventures is a renowned resource for product and packaging innovation. Product Ventures helps clients identify opportunities and develop solutions to grow their business. The agency’s multi-disciplinary experts in strategy, insights, design and development turn business goals into manufacturing reality. Product Ventures’ consistent marketplace success has earned them lasting relationships with the world’s leading companies and their most iconic brands.
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Product Ventures …The Best Kept Secret Behind The Best Known Brands™
www.productventures.com
CONTACT:
Meghann Williams
Product Ventures, Ltd.
Telephone: 203.319.1119
Email: mwilliams@productventures.com