A Refreshing
New Twist in Packaging
PRODUCT VENTURES DESIGNS NEW JAMBA JUICE PACKAGING

Fairfield, CT (July 30, 2008) – Product Ventures Ltd., a premier structural branding agency, joined forces with Nestlé USA and Jamba Juice in the development of a line of healthy ready-to-drink beverages. Nestlé, the largest food and beverage company in the world, partnered in a worldwide licensing agreement with Jamba Juice, the leading blender of fruit and other naturally healthy ingredients, to produce and distribute the premium products.

Nestlé looked to Product Ventures, a renowned resource for structural packaging innovation, to research, design and develop the new bottles to evoke Jamba’s characteristics of health, refreshment, and fun. Consumer workshops, blogs and contextual interviews were critical in determining consumer preferences based on emotional and functional needs.

“The importance of the project was to convey the essence of Jamba – what it stands for as a franchise. We captured the essence of the Jamba retail experience by sculpturally communicating ‘freshly blended’,” explains Peter Clarke, CEO of Product Ventures. “It was a truly collaborative effort between Product Ventures, Jamba and Nestlé to create and deliver this iconic beverage package to market.

”The new product line includes “Smoothies” and “Juicies”. “Smoothies”, a fruitful, nourishing blend of natural ingredients like real fruit and a splash of low-fat milk, are available in Strawberries Wild, Orange Dream Machine, and Banana Berry. “Juicies”, a lighter, refreshing blend of fruit with a splash of non-fat milk, come in Orange Strawberry Banana, Mango Orange Peach, and Very Berry. All varieties include Jamba’s signature line of healthy vitamin and mineral boosts.

The launch commenced with distribution in eight Western U.S. states, to some of the nation’s largest retailers and select Jamba Juice store locations, with plans to expand internationally.
 

Product Ventures is a renowned resource for product and packaging innovation. Product Ventures helps clients identify opportunities and develop solutions to grow their business. The agency’s multi-disciplinary experts in strategy, insights, design and development turn business goals into manufacturing reality. Product Ventures’ consistent marketplace success has earned them lasting relationships with the world’s leading companies and their most iconic brands.

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CONTACT:
Meghann Williams
Product Ventures, Ltd.

Telephone: 203.319.1119
Email: mwilliams@productventures.com
Additional imagery available upon request.