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Email: mwilliams@productventures.com

Product Ventures Brings Award-Winning Designs to International Delight’s Coffee Creamer Container As It Debuts on Supermarket Shelves Across the Country

(February 24, 2009) – Product Ventures, a renowned structural innovation agency located in Fairfield County, CT is pleased to announce that their recent work with International Delight coffee creamer has been chosen to receive the 2009 AmeriStar Award in support of excellence in overall package design and functionality.

Product Ventures, brought in by WhiteWave, a subsidiary of Dean Foods, worked directly with the consumer  to address problems with the production and functional issues of the coffee creamer.     

Product Ventures’ insights team conducted extensive research to evaluate the category and determine consumers’ wants and needs associated with functionality and aesthetics, while the agency’s design and engineering teams transformed the consumers’ thoughts into reality. Product Ventures visually positioned International Delight with a more European, sleek new design, while strategically keeping the brand’s message of continued pleasure and enjoyment.

The new package is elegant, iconic and functionally superior to its leading competitor.  The CAD engineering for the closure and bottle were done by Product Ventures, with close collaboration with Seaquist and Graham. “We are proud that the Institute of Packaging Professionals has recognized our efforts with International Delight in reshaping the coffee creamer container and bringing it to the next level in its sophisticated and upscale design," states Product Ventures CEO, Peter Clarke. Both Product Ventures and WhiteWave will be presented with the 2009 AmeriStar Award in Chicago at the IoPP Packaging Summit May 19-20, 2009.

About WhiteWave
www.whitewave.com

WhiteWave Foods Company, a subsidiary of Dean Foods Company, specializes in dairy and dairy alternatives in the grocery and natural foods channels and prides itself on manufacturing innovative, authentic and nutritious branded food products through socially and environmentally responsible practices. Their commitment to sustainable business and manufacturing processes is superior in the industry and encourages others to join their mission.

About Product Ventures
www.productventures.com

Product Ventures is a renowned resource for product and packaging innovation. Product Ventures helps clients identify opportunities and develop solutions to grow their business. The agency’s multi-disciplinary experts in strategy, insights, design and development turn business goals into manufacturing reality. Product Ventures’ consistent marketplace success has earned them lasting relationships with the world’s leading companies and their most iconic brands.