Heinz® Ketchup Fridge Fit™
Revitalizing a Classic
With retail sales flat, Heinz® turned to packaging to drive growth. Product Ventures' consumer-driven, collaborative approach combined research, design and development for a large size bottle that overcame handling and storage barriers inherent in their traditional package. Now category dollars are up, and Heinz® is selling less plastic and more ketchup, which is good for business, the consumer and the environment.
DuPont Award
Ameristar Award
Pentaward
Heinz® Ketchup Fridge Fit™ is a registered trademark of H.J. Heinz Company
