Pantene Pro V

structural packaging design & development

In partnership with P&G and LPK, Product Ventures developed an iconic, premium package attributed with catapulting Pantene® to mega-brand status. Its consistent design execution across multiple sizes and orientations provides a powerful brand block. On top of the crown-shaped closure, a colored ring enhances the look and facilitates product identification. The overall effect is a memorable and upscale brand experience.

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