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Product Ventures' CEO Peter Clarke discusses with host Tracy Smith on CBS "The Early Show" why consumers continually face "wrap rage" when opening packages and what they can do to help initiate change in the industry. As the leading packaging design company, Peter discusses how his company kept the consumer in mind when working with Folger's® to rework the existing coffee canister and helped to create a new package with a value-added handle allowing for easy use and safe opening.
