PV Welcomes Innovation Research Veteran to Head Insights Team

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 Randy Adis  VP of Consumer Insights

Randy Adis
VP of Consumer Insights

Product Ventures is pleased to announce that Randy Adis has joined our team as VP of Consumer Insights. Randy has more than 20 years of marketing research experience, having worked on the client-side for companies such as PepsiCo and Unilever, and most recently as Head of Client Experience at Olson Zaltman, a research agency focused on deep consumer insights and works with many blue-chip and Fortune 500 companies in the US and globally.

As VP of Consumer Insights at Product Ventures, Randy leads our in-house team of market research professionals through a consumer-informed research approach to packaging innovation. This approach, coupled with our Rapid Innovation Week™ and rapid prototyping capabilities provides our clients with actionable ideas brought to life.

Product Ventures Commemorative Branding for 75th Anniversary of Pearl Harbor, Mighty American Ale

Product Ventures Commemorative Branding for 75th Anniversary of Pearl Harbor, Mighty American Ale

Product Ventures is proud to share the commemorative branding we developed for Home of the Brave Beverage Company’s 75th Anniversary of Pearl Harbor, Mighty American Ale. 

Our philanthropic support for Home of the Brave and the “Remember Honor Salute Foundation” is our way of offering tribute to veterans past, present and future and the sacrifices they’ve made for our great country. 

Brynwood Partners Expands Juicy Juice Owner Harvest Hill with Pouch Packager

The target, Faribault Foods, is a private-label supplier of beverages including Juicy Juice and Sunny Delight

BY KAMARON LEACH
Mergers & Acquisitions
November 1, 2016

 Graphic Design & Development by Product Ventures

Graphic Design & Development by Product Ventures

Harvest Hill Beverage Co., backed by private equity firm Brynwood Partners VII L.P., has bought Faribault Foods Inc.’s beverage business for an undisclosed amount.  The deal will help grow the buyer’s existing pouch manufacturing services.

Faribault Foods is a private label food supplier based in Minneapolis that manufactures food and beverage products nationwide. The target’s beverage business makes pouch products for juice brands such as Sunny Delight, Back to Nature, and Juicy Juice Splashers. As part of the deal, Harvest Hill will acquire the target’s manufacturing plant in Elk River, Minnesota.

Based in Stamford, Connecticut, Harvest Hill is a Brynwood-owned beverage company formed in June 2014 to purchase the Juicy Juice brand from Nestlé USA Inc. Juicy Juice, Little Hug Fruit Barrels, Big Hug Fruit Barrels, Guzzler, Big Burst, and Daily’s Cocktails are among the brands distributed by Harvest Hill. The deal for Faribault’s beverage division is the buyer’s second add-on acquisition, since acquiring American Beverage Corp. from Royal Wessanen in March 2015.  

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Product Ventures is proud of its partnership with the Harvest Hill Beverage Company and the successful branding efforts on the Juicy Juice portfolio of brands.

 

 

 

The Blue Angels "Hooked" Flying Product Ventures Planes

The Blue Angels "Hooked" Flying Product Ventures Planes

After designing Home of the Brave Beverage Company's brand identity, their team at the brewpub & museum (or "brewseum") reached out again to Product Ventures to capitalize on our extensive prototyping capabilities. They asked if we could model planes for an interactive pilot experience game where you literally get to land your model fighter jet on an aircraft carrier deck.