Peter recently was a key participant in formulating the judging criteria for the DuPont Awards for Packaging Innovation. The awards recognize and honor pioneers in package design who demonstrate revolutionary execution of creative ideas that benefit the consumer experience.
Merck partnered with brand strategist and design consultancy firm Product Ventures to create product language for Dr. Scholl’s Active Series insoles. The design objective was to achieve harmony between the packaging and product all the while distinguishing Active Series from the variety of other Dr. Scholl’s insoles on the shelf.
hurch & Dwight wanted to address a new market with its Trojan brand, so Trojan Lubricants was created. To develop a visual identity for the collection of three varieties of gender-neutral personal lubricants, Church & Dwight approached strategic partners, Product Ventures (productventures.com), for structural design and Colangelo (colangelo-sm.com), for graphic design and communication of the outer carton.