Leveraging the positive response to the relaunch of Poland Spring Sparkling, Nestlé introduces Poland Spring’s expanded line-up, which includes six new flavors that meet consumers' demands for exciting bubbly options and alternatives to sugary beverages.
The Doritos Crunch Prism Pack from PepsiCo Frito-Lay provides a clean way of snacking on the go, with a unique shape that is suited for clean one-handed snacking. The wedge-shaped paperboard Prism pack also has a convenient way to keep it open or closed by folding over the corner of the packaging and locking it into a convenient slot.
Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last year.
Product Ventures is pleased to announce that Randy Adis has joined our team as VP of Consumer Insights. Randy has more than 20 years of marketing research experience, having worked on the client-side for companies such as PepsiCo and Unilever, and most recently as Head of Client Experience at Olson Zaltman, a research agency focused on deep consumer insights and works with many blue-chip and Fortune 500 companies in the US and globally.
As VP of Consumer Insights at Product Ventures, Randy leads our in-house team of market research professionals through a consumer-informed research approach to packaging innovation. This approach, coupled with our Rapid Innovation Week™ and rapid prototyping capabilities provides our clients with actionable ideas brought to life.
Nestlé Waters’ sparkling new packaging signals major rebranding
By Rick Lingle
Rebranding rides the sparkling water surge through a major packaging redesign for 25 SKUs across six regional brands featuring new products, the brand’s debut in cans and a proprietary new bottle.
Dimensional Doritos pack gains inspiration from triangular-shaped snack
Product Ventures Commemorative Branding for 75th Anniversary of Pearl Harbor, Mighty American Ale
Product Ventures is proud to share the commemorative branding we developed for Home of the Brave Beverage Company’s 75th Anniversary of Pearl Harbor, Mighty American Ale.
Our philanthropic support for Home of the Brave and the “Remember Honor Salute Foundation” is our way of offering tribute to veterans past, present and future and the sacrifices they’ve made for our great country.
The target, Faribault Foods, is a private-label supplier of beverages including Juicy Juice and Sunny Delight
BY KAMARON LEACH
Mergers & Acquisitions
November 1, 2016
Harvest Hill Beverage Co., backed by private equity firm Brynwood Partners VII L.P., has bought Faribault Foods Inc.’s beverage business for an undisclosed amount. The deal will help grow the buyer’s existing pouch manufacturing services.
Faribault Foods is a private label food supplier based in Minneapolis that manufactures food and beverage products nationwide. The target’s beverage business makes pouch products for juice brands such as Sunny Delight, Back to Nature, and Juicy Juice Splashers. As part of the deal, Harvest Hill will acquire the target’s manufacturing plant in Elk River, Minnesota.
Based in Stamford, Connecticut, Harvest Hill is a Brynwood-owned beverage company formed in June 2014 to purchase the Juicy Juice brand from Nestlé USA Inc. Juicy Juice, Little Hug Fruit Barrels, Big Hug Fruit Barrels, Guzzler, Big Burst, and Daily’s Cocktails are among the brands distributed by Harvest Hill. The deal for Faribault’s beverage division is the buyer’s second add-on acquisition, since acquiring American Beverage Corp. from Royal Wessanen in March 2015.
Product Ventures is proud of its partnership with the Harvest Hill Beverage Company and the successful branding efforts on the Juicy Juice portfolio of brands.
In partnership with Disney, Product Ventures designed the “Finding Dory” takeover for the Juicy Juice core line of products.
Harvest Hill Beverage Co., Stamford, Conn., announced the launch of its latest innovation, Juicy Juice Teasers, a decaffeinated, lower sugar juice tea blend that will be available at Publix, Food Lion and Kroger stores in the Southeast United States and at select Wal-Mart stores throughout the U.S. later this month, the company says.
After designing Home of the Brave Beverage Company's brand identity, their team at the brewpub & museum (or "brewseum") reached out again to Product Ventures to capitalize on our extensive prototyping capabilities. They asked if we could model planes for an interactive pilot experience game where you literally get to land your model fighter jet on an aircraft carrier deck.
Merck partnered with brand strategist and design consultancy firm Product Ventures to create product language for Dr. Scholl’s Active Series insoles. The design objective was to achieve harmony between the packaging and product all the while distinguishing Active Series from the variety of other Dr. Scholl’s insoles on the shelf.
hurch & Dwight wanted to address a new market with its Trojan brand, so Trojan Lubricants was created. To develop a visual identity for the collection of three varieties of gender-neutral personal lubricants, Church & Dwight approached strategic partners, Product Ventures (productventures.com), for structural design and Colangelo (colangelo-sm.com), for graphic design and communication of the outer carton.