The 5 Pitfalls in Packaging Research
Interest and focus on packaging design has increased in recent years, and with it so has the number of packaging research studies. Unfortunately, when research is fielded by entities that are not experts in the nuances of package design, the findings can lack the direction necessary to drive a successful packaging execution to market. Product Ventures, a packaging innovation consultancy, shares how to avoid the classic packaging research pitfalls that can ensnare a design initiative.
From Drumrolls to Designs
After playing the snare drum in a Marine Corps Band, Peter Clarke went on to start his own product and packaging design firm.