Liz Crawford

vice president consumer and market research

Liz has more than 20 years of brand management and consulting experience with a concentration in strategic innovation. Her concept and new product launch, Lysol Antibacterial Kitchen Cleaner, won the prestigious Edison Award for New Products.  Over the last few years, Crawford has focused on developing integrated Marketing strategies for Fortune 500 clients; her last position was SVP Insights for MATCH Marketing. In September 2016, Crawford was among the inaugural group of marketers elected into Women of Excellence Hall of Fame, by the Path to Purchase Institute.

Her book, The Shopper Economy (2012 by McGraw-Hill), won the Marketing Book of the Year Silver Award, from UK-based EMM Magazine. She has been quoted as a marketing strategy expert by The Associated Press, BusinessWeek, US News & World Report, Barron’s, Forbes, ABC News, Public Radio, The Lang & O'Leary Exchange, Women's Wear Daily, Chief Marketer Magazine, The Miami Herald, BrandWeek, The Washington Times, Drug Store News, Chain Drug Review, and others.

Crawford has taught several semesters as an adjunct marketing professor at Emory Goizueta and NYU Stern MBA program. She has an MBA from New York University and a BA in English from Barnard College, Columbia University.