Juicy Juice Splashers
Graphic design & development
Harvest Hill Beverage Company approached Product Ventures for the design and development of a new sub-brand identity as well as primary and secondary packaging graphics for Juicy Juice Splashers, the latest product offering within the Juicy Juice brand portfolio. PV’s package graphics bring to life the fruit juice plus filtered water product proposition by embracing a fun and vibrant aesthetic that’s appealing to kids tempered by luscious fruit and the introduction of white to communicate the light and healthy backbone of the product offering. With the added features of a custom hand-drawn doodle and dynamically playful pouch depiction on the secondary packaging, Splashers establishes itself in the kids beverage category as a strong new player full of personality and delight.
Read all about Juicy Juice’s rebranding in Ad Age.