Jamba Juice Bottle
bottle research, design & development
When Nestle® joined forces with Jamba Juice® to market their ready-to-drink beverage, they turned to Product Ventures to create an iconic structural package. Product Ventures leveraged its proven process for success through consumer and market learning and iterative packaging design and development. Jamba’s fun health character and fresh blended juice heritage was strategically translated and artfully embodied into a distinctive and memorable bottle form. The iconic “twist” bottle garnered industry recognition as an example of compelling packaging design.