International Delight CreaMiser

Research, design & development

WhiteWave partnered with Product Ventures to revitalize their coffee bar program by creating a one-stop-shop for International Delight coffee creamers and flavor solutions.  Challenged to optimize the CreaMiser dispenser and integrate the bulk and single-shot creamer options into a single unit, Product Ventures first sought to define the opportunities to boost sales by conducting In-Store Intercepts with consumers as well as store-owners & operators.  Armed with these insights, Product Ventures developed a unique and updated dispenser design with improved functionality.

 

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