International Delight Packaging

bottle & closure research, design & development

When an initial plan for a quick-fix to the International Delight® package became a mission to achieve elegance, sophistication and category differentiation, Product Ventures had the solution. With a new structural design execution that not only fixed the functional problems of the original package but brought to life the European café aspirations of the brand, an aesthetic and functional win was achieved. The experience consumers have each morning when they reach for International Delight has been transformed, rewarding them and making each day special.

 

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