Lean Cuisine Honestly Good
RESEARCH, DESIGN & DEVELOPMENT
Nestlé sought the collaboration of their strategic partner Product Ventures to research, design and develop the primary and secondary packaging for a new product line of microwavable frozen meals that are healthy to eat. The objective of the project was to stand-out in freezer, evoke the essence of the new brand and to break away from the standard boxes with black trays. By leveraging Product Ventures’ team of mechanical and packaging engineers, researchers and designers, we developed a uniquely shaped tray and outer carton design that not only stands out on shelf, but conveys the product’s proposition of quality ingredients that are 100% all natural and contain no preservatives. The end result helped the Lean Cuisine brand to migrate into the natural meals section of the freezer aisle.