Duracell EasyTab

research, design & development

Duracell was facing declining hearing aid battery sales due to generic packaging and lower-priced competitors.  Ethnographies were conducted with consumers (ages 55+) experiencing failing eyesight and reduced dexterity.  Our solution empowered challenged consumers to change their batteries, improving their lives and driving sales for Duracell.

American Society on Aging Award
Medical Design Excellence Award
Good Design Award


< previous       portfolio        next >