Dr. Scholl's Active Series
product aesthetics, packaging & display design
Merck partnered with Product Ventures to create packaging and displays for their new premium/athletic line of Dr. Scholl's® insoles. Part of the challenge was to visually convey, through color and graphics, the insole triple zone protection technology of cushioning, arch support and impact absorption. Product Ventures developed the fashionable insole aesthetic as well as an interactive package and display experience to best communicate this advanced product offering to the consumer. The new sub brand identity was created along with a vibrant color palette, textural pattern, in-use black & white photography and product feature benefit callouts. Industrial designers and graphic designers worked arm-in-arm to ensure holistic harmonization between the product, packaging and POP displays. The result is a dynamic and cohesive experience that effectively pops and shops.