Dawn Complete

STRUCTURAL design & development

To rise above standard dishwashing liquid and promote the new product formulation of best in hand care and cleaning power, Product Ventures created a new-to-the-category bottle aesthetic.  The challenge was to differentiate from the category vernacular dress form silhouette while maintaining recognizable category packaging clues.  The end result provides a distinctive yin/yang form connoting its dual formulation.

 

 

portfolio        next >