Getting it right.

We know how to research for effective design innovation. For the past 15 years, we’ve been conducting objective and reliable research that effectively connects the problem solvers to the problem in order to produce actionable results. Our proven process unites the objectivity and investigative skills of the researcher with the expertise and knowledge of our in-house designers and engineers to enable the most accurate and effective design evaluation and refinement. The result? Focused, pertinent and unbiased insights with the depth to inform design and the grounding to inspire innovation for the real world, not just the blue sky.  

Nothing gets lost in translation.

Getting beyond the lip-service and "duhs" requires a higher level of expertise. Our specialists leverage their backgrounds in cognitive science, sociology, cultural anthropology and behavioral science to cut through post-hoc rationalizations and obtain the authentic consumer beliefs, motivations and emotions required to unlock truly groundbreaking design potential. We ensure the right questions are asked in the right way.

Real life learnings - in real time.

Real life doesn’t happen around a focus group table. Consumer research must get to the real-life experience to effectively and accurately inspire innovation for the real world. For this reason, when we’re not out in the field, we bring the rich context of real life into our state-of-the-art facility by creating custom, true-to-life mock store and usage environments.  Pairing our realistic environments with our realistic and tangible 3D prototypes, consumers are able to put the ‘brand-in-hand’ as they assess design opportunities across all steps of the authentic packaging journey from purchase through disposal. And just as design is iterative, so is our research: by connecting our design problem solvers to the end user through our mock environments, consumer-suggested changes are made in real-time via our in-house rapid-prototyping.  This allows us to play back for consumers their design wants and needs for in-the-moment confirmation and team decisions.


  • Global research expertise
  • Cultural immersion
  • Consumer archetyping
  • Problem detection research
  • Digital ethnographies (consumer blogging)
  • In person ethnographies (contextual interviews – in home, in store, at work, on the go)
  • Consumer workshops
  • Concept statement creation & development
  • Concept testing
  • Choice modeling
  • Conjoint analysis
  • One-on-Ones, Dyads, Triads & Focus Groups
  • Quantitative & qualitative CLTs
  • Shelf & use tests