Bumble Bee SuperFresh
DESIGN, RESEARCH & DEVELOPMENT - MANUFACTURING COORDINATION
Product Ventures worked with Bumble Bee Foods to design, develop and commercialize their new line of fresh-frozen, Bumble Bee Superfresh™ seafood packaging. Through PV's thorough process of immersion, visualization, consumer workshops, holistic concepting and design optimization, PV created a consumer preferred prep and packaging solution for the new line; Premium seafood wrapped in parchment paper and packaged in a shaped stand-up pouch. In addition PV’s packaging engineers acted as Bumble Bee's commercialization liaison, working to develop the packaging, source packaging and equipment vendors, purchase the packaging components and coordinate the acquisition, installation and commissioning of new packaging equipment resulting in the successful introduction of this new product line.