Translating your brand essence.

Brand Strategists establish a clear strategic vision for design development before putting pen to paper through brand narration and visual translation. It is unparalleled in its ability to uncover the key tenets of a brand’s history and personality, capture its core essence in a compelling narrative and embody that narrative visually through industrial and graphic design. In a world of dwindling attention spans and precious few seconds to communicate the right message in a meaningful way, it is more critical than ever for design to be set up for success through the establishment of a firm strategic foundation that translates your brand’s vision into the most appropriate design language.

  • Brand/product attribute identification & dissection
  • Visual decode & semiotic studies 
  • Brand journalism & visual storytelling
  • Retail & competitive category assessment
  • Brand positioning
  • Brand/product naming
  • Visual trend analysis
  • Color, material & finish definition
  • Design strategy development
  • Brainstorm facilitation