Translating your brand essence.

Brand Strategists establish a clear strategic vision for design development before putting pen to paper through brand narration and visual translation. It is unparalleled in its ability to uncover the key tenets of a brand’s history and personality, capture its core essence in a compelling narrative and embody that narrative visually through industrial and graphic design. In a world of dwindling attention spans and precious few seconds to communicate the right message in a meaningful way, it is more critical than ever for design to be set up for success through the establishment of a firm strategic foundation that translates your brand’s vision into the most appropriate design language.

Brand/product attribute identification & dissection

Visual decode & semiotic studies

Brand journalism & visual storytelling

Retail & competitive category assessment

Brand positioning

Brand/product naming

Visual trend analysis

Color, material & finish definition

Design strategy development

Brainstorm facilitation