Bissell 2X Concentrated Formula
RESEARCH, DESIGN & DEVELOPMENT
Product Ventures was dually challenged by Bissell Homecare to create a family of bottles with a modern, relevant and updated structural and graphic design. The graphics needed to harmonize with the package and also communicate the improved ease-of-use. These smaller bottles use less shelf space, cut freight costs, and make it easier for consumers to carry, store and pour the product. With it's built-in measuring cap, the bottles graphically and structurally reinforce the fresh, new brand message of the concentrate.