Bissell 2X Concentrated Formula


Product Ventures was dually challenged by Bissell Homecare to create a family of bottles with a modern, relevant and updated structural and graphic design.  The graphics needed to harmonize with the package and also communicate the improved ease-of-use.  These smaller bottles use less shelf space, cut freight costs, and make it easier for consumers to carry, store and pour the product.  With it's built-in measuring cap, the bottles graphically and structurally reinforce the fresh, new brand message of the concentrate.


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