Thoughts on the evolving role that packaging must play for the consumer in a ecommerce world
Behind the Scenes of Product Ventures’
Creative Packaging Blitz
Take a behind the scenes look at Product Ventures’ celebrated Rapid Innovation Week™ - a collaborative journey through opportunity discovery to packaging platform definition. Assemble your cross-functional A-team and unite at Product Ventures’ Innovation Center for a fast and furious exploration of packaging possibilities. Need to take a big bite out of a challenge?...Need to fill your pipeline with actionable ideas? Product Ventures’ veritable “Santa’s Workshop” rapidly brings ideas to life. Our extensive array of prototyping tools paired with the world’s largest packaging, materials and samples library and an amazing focus group facility, fuels consumer-informed iterative design.
- Identify consumer unmet needs
- Unlock your teams creative power
- Fill your pipeline with actionable ideas
- All within a week!
In-store, In-home, on-the-go contextual immersion with target consumers into their behaviors and lifestyle to identify unmet needs.
Cross-functional team information exchange, conceptualization of ideas and alignment on opportunity areas to pursue.
Concept Definition & Prototyping
Defining the concepts through the development of concept statements and 3D stimuli that bring ideas to life.
Consumer Workshops – Day 1
Consumer interaction and consideration of concepts within the context of virtual in-store and at-home usage environments and the generation of iterative concept refinements fueled by in-house rapid prototyping.
Consumer Workshops – Day 2
Continued consumer informed concept iteration culminating in a summation of the consumer-preferred concepts and definition of path forward.
If you feel your team could benefit from our Rapid Innovation Week process, we'd love to hear from you. firstname.lastname@example.org
"Shinola is capitalizing on the backlash to the disposable and commercial world out there with an artisanal, handcrafted vernacular," explains Peter Clarke, CEO of the industrial design and brand strategy firm Product Ventures. "There's a kind of playback here to an American product aesthetic that is purposeful and utilitarian, and I applaud them for that."
"The worst of the storm has passed, but the devastation remains," said President Obama in his State of the Union Address in January. "It's time for us all to hit the reset button." Eight months later, the country is still reeling from economic turmoil - and we still don't know if the worst has passed.