Arm & Hammer 4X Concentrated

bottle research, design & development

Church & Dwight commissioned Product Ventures to leverage its consumer-informed process to design and develop packaging for its new ultra concentrated laundry detergent.  Product Venture’s “diamond” bottle design creates a powerful and distinctive aesthetic that effectively communicates the concentrated formula.  The pinch grip handle configuration is environmentally friendly as it uses less plastic than conventional through handle detergent bottles and is ergonomically friendly, providing a secure and balanced grip.  Product Ventures’ depicted graphics showcase the brand identify and provide a clear hierarchy of product communication.  The result is a holistic look and feel.

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