Bayer | Aleve Direct Therapy TENS Device
PACKAGING RESEARCH, DESIGN & DEVELOPMENT
Bayer reached out to Product Ventures to holistically design and develop packaging for Aleve Direct Therapy, their new wireless TENS device that provides drug-free relief from lower back pain. PV's industrial and graphic designers worked hand-in-hand to develop the packaging design and then further refined the designs through feedback from qualitative consumer workshops. Visibility to the device, along with simple graphic communication, served to help consumers understand how the device works and special finishes applied to the keepsake setup box enhanced the premium quality of the product.