vice president consumer and market research
Abigail leads our in-house team of market research professionals through a consumer-informed research approach to packaging innovation. As an experienced senior market research leader, Abigail believes in the power of brand experience and meaningful connections that brands can build with people. She has a diverse background in Management Strategy, Brand Consulting, and Quantitative and Qualitative Market Research that she has leveraged successfully to develop actionable insights for growth. At PepsiCo, and as Director of Client Insights at IRI for PepsiCo and Johnson & Johnson, Abigail led the development of consumer and shopper insights to identify innovation opportunities for brands such as Pepsi, Mountain Dew, Band-Aid and Neosporin. Abigail also brings to PV her global research experience in both the CPG and B2B arenas, and has lived and worked in both Russia and Brazil.